This project shines a light on overconsumption, from a personal perspective. Inspired by the book, “The Day the World Stops Shopping” by J.D. McKinnon, I took a look at some of my own consumption habits, learned more about how “stuff” impacts the planet, and made a call for change.
Using a tabloid-style format, this one-time publication introduces the viewer to the concept of overconsumption through a series of articles. These personal stories writing in a blog-like format provide insight into the ways I am looking at my spending and consumption habits while better understanding the impacts they have on society and the planet.
Starting the journey
The primary content of the Overstuffed website is a blog that presents the personal articles about being overstuffed by consumption. Using previous blogging experience, I created fun, interesting, and though-provoking posts that, I hope, will get readers to dig in and learn more. There is also a robust “learn” page that shares links to the resources I’ve found so helpful during my own discovery journey.
Embracing the world of social media for messaging our target audience, we've used images of excess and a simple-to-remember tag to help create a movement.